We are living in a time when people want to engage with and to tell stories. A time when people want to experience information and knowledge, not simply be told what to think or feel or buy. With the world, especially the African continent, becoming an ever increasingly young place, the need for collaboration and/or co-creation is key when engaging the consumer.
Project Fable is an African content consultancy that leverages brand stories, in the best way possible, on the most appropriate platform, to reach their desired audience in the most relevant way. We are platform and channel agnostic. We design, curate and create content whether through an user-experience, a website, a coffee table book, a web or television series, a print or digital magazine, a podcast, event, or a multi purpose venue.
Project Fable bridges the gap between brands, culture and content. We are the conduit that creates a perfect synergy between all the creative, commercial, and cultural touch points – in order to create brand traction.
Traditional advertising & brand communication is evolving. The model has been totally disrupted. The way forward is for brands to contribute to culture and, in return, to be allowed to exist with the culture.
It’s all about doing good, and through storytelling, mentoring, workshops, and other CSR-related events, we create a pan-African system of authentic content production, as well as live insight/research experiences and interventions.
We are based in Johannesburg with a network throughout sub-Saharan Africa, in particular Kenya, Uganda, Tanzania, Nigeria, Ghana, DRC and Southern Africa.